Music & Entertainment Marketing

<p>Ben O’Hara has taught music industry business courses at a number of institutions across Australia. He is currently Dean of the Australian College of Arts and a board member of the Music and Entertainment Industry Educators Association. Mark Beard has extensive experience in arts, events, educational and corporate marketing and is director of Kreshendo, a brand-digital marketing agency on the Sunshine Coast. He has also taught music business and marketing courses at a number of Australian institutes.</p><br>

<p>1 Introduction</p><br><br><p>2 Researching Music Opportunities</p><br><br><p>3 Segmenting and Targeting Music Markets</p><br><br><p>4 Artist’s Portfolio</p><br><br><p>5 Music Brands and Branding</p><br><br><p>6 Music Distribution</p><br><br><p>7 Pricing Music</p><br><br><p>8 Intro to Marketing Communications</p><br><br><p>9 Earned Media</p><br><br><p>10 Owned Media (Digital Marketing)</p><br><br><p>11 Paid Media (Advertising)</p><br><br><p>12 Paid Media (Marketing Channels)</p><br><br><p>13 Writing a Music Marketing Plan</p><br>