WOODSLANE PRESS
Music & Entertainment Marketing
Music & Entertainment Marketing
A practical user's guide
ISBN: 9781925868425Couldn't load pickup availability
Music and Entertainment Marketing takes a close look at the complexities of bringing an artist’s work to their audience. This practical guide will help students, teachers and artists through the maze of marketing and promotional possibilities that confronts the music industry in Australia today. The book helps the reader understand the fundamental issues and examines the theory and practice of best leveraging both paid and ‘free’ opportunities.
By Ben O'Hara, Mark Beard
Imprint: WOODSLANE PRESS
Release Date:
Format: PAPERBACK
Pages: 208
1 Introduction
2 Researching Music Opportunities
3 Segmenting and Targeting Music Markets
4 Artist’s Portfolio
5 Music Brands and Branding
6 Music Distribution
7 Pricing Music
8 Intro to Marketing Communications
9 Earned Media
10 Owned Media (Digital Marketing)
11 Paid Media (Advertising)
12 Paid Media (Marketing Channels)
13 Writing a Music Marketing Plan
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Author Bio
Ben O’Hara has taught music industry business courses at a number of institutions across Australia. He is currently Dean of the Australian College of Arts and a board member of the Music and Entertainment Industry Educators Association. Mark Beard has extensive experience in arts, events, educational and corporate marketing and is director of Kreshendo, a brand-digital marketing agency on the Sunshine Coast. He has also taught music business and marketing courses at a number of Australian institutes.