Gaming for Good
Gaming for Good
SKU:9781781338049
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Over 3 billion people play games globally. How can we turn his immense power into a force for good?
Games are already influencing player behaviour and decision-making. This book dispels the often negative perception of gamers and the games they play every day and shows how to harness the medium’s potential. Whether you’re a gamer, in the industry, not in the industry but interested in games or a parent worried about the impact of games on your kids, read this book to:
• Understand the industry and gaming culture and why it lends itself perfectly to tackling global challenges
• Discover how games can be a force for good through real-world examples, underpinned by interviews with leading executives in the industry
• Be inspired to make a positive impact using games
• Recognise that ‘doing good’ corresponds with ‘doing well’ and can drive wider beneficial outcomes such as deeper engagement
About the Author
About the Author
<p><strong>Jude Ower MBE</strong> has spent the past two decades leveraging games as a force for good, working across industry, corporates and non- profits. She led the worlds largest poll on climate action, all through games, with UNDP, and co-founded the Playing for the Planet Alliance with UNEP.</p><br><br><p><strong>Mathias Gredal Norvig</strong> is the CEO of SYBO, creators of <em>Subway Surfers</em>, the most downloaded game of all time. He advocates for diversity, inclusivity and as much sustainability as possible in a way that inspires millions of players to care while enjoying their favourite games.</p><br>
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