Research Methods in Anthropology 6/e
Research Methods in Anthropology 6/e
SKU:9781442268883
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H. Russell Bernards Research Methods in Anthropology, Sixth Edition, is the standard for learning about the range of methods for collecting and analyzing qualitative and quantitative data about human thought and human behavior.
In the first section of the book, students learn the elements of research design, including how to choose a research topic, how to develop research questions and hypotheses, and how to choose an appropriate sample for their research.
In the next section, students learn the methods of data collection, including: open-ended interviewing, questionnaire design, participant observation, direct and indirect observation, building scales in the field, and taking and managing field notes. This section also introduces the methods for cultural domain analysis and network analysis.
The last section of the book covers methods for analyzing all these kinds of data, including: finding and analyzing themes in text, conversation and narrative analysis, and decision modeling, as well as descriptive and inferential statistics, multidimensional scaling. and cluster analysis. There is no separate chapter on ethics. That topic is important in every phase of research, even in the beginning phase of choosing a problem to study, and is covered throughout the book.
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- A comprehensive research methods text for cultural anthropologists
- Covers research design, data collection and data analysis
- Full coverage of both qualitative and quantitative approaches
- Written in plain language. Turns research methods into fun reading
- A real how-to, hands-on text
- Extensive bibliography on all topics covered in the book
About the Author
About the Author
<p>H. Russell Bernard is Professor Emeritus of Anthropology at the University of Florida and Director of the Institute for Social Science Research at Arizona State University. His books include this text on Research Methods in Anthropology, as well as Social Research Methods (2d edition, Sage Publications 2012), Analyzing Qualitative Data: Systematic Approaches, with Gery Ryan and Amber Wutich (2d edition, Sage Publications 2016), and Native Ethnography, with Jesús Salinas Pedraza (Sage Publications 1989).</p><br>
Table of Content
Table of Content
<p>Preface<br /><br><br /><br>About the Author<br /><br><br /><br>1 Anthropology and the Social Sciences<br /><br>2 The Foundations of Social Research<br /><br>3 Preparing for Research<br /><br>4 Research Design: Experiments and Experimental Thinking<br /><br>5 Sampling I: The Basics<br /><br>6 Sampling II: Theory<br /><br>7 Sampling III: Nonprobability Samples and Choosing Informants<br /><br>8 Interviewing I: Unstructured and Semistructured<br /><br>9 Interviewing II: Questionnaires<br /><br>10 Interviewing III: Relational Data, Cultural Domains and Networks<br /><br>11 Scales and Scaling<br /><br>12 Participant Observation<br /><br>13 Field Notes and Database Management<br /><br>14 Direct and Indirect Observation<br /><br>15 Introduction to Qualitative and Quantitative Analysis<br /><br>16 Cognitive Anthropology I: Analyzing Relational Data, Cultural Domains and Networks<br /><br>17 Cognitive Anthropology II: Decision Modeling, Taxonomies, and Componential Analysis<br /><br>18 Text Analysis I: Interpretive Analysis, Narrative Analysis, Performance Analysis, and Conversation Analysis<br /><br>19 Text Analysis II: Schema Analysis, Grounded Theory, Content Analysis, and Analytic Induction<br /><br>20 Univariate Analysis<br /><br>21 Bivariate Analysis: Testing Relations<br /><br>22 Multivariate Analysis<br /><br><br /><br>Contents<br /><br><br /><br>Appendix A: Table of Areas under a Normal Curve<br /><br>Appendix B: Student’s t Distribution<br /><br>Appendix C: Chi-Square Distribution Table<br /><br>Appendix D: F Table for the .05 Level of Significance<br /><br>Appendix E: Resources for Fieldworkers<br /><br>References<br /><br>Author Index<br /><br>Subject Index</p><br>
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