{"product_id":"9781760412487","title":"Footy Grounds to Grandstands","description":"\u003cp\u003ePlay in the Australian Football League is not what it was. At the game’s founding  Australian football was exactly what the AFL’s Latin motto tells us it is today – ‘the game of the people  for the people’. In its formative years it was played and watched by Australians who loved the game because they understood the way it was played. It was made by them  in the image of their community. However  in the age of commercialisation and professionalism  play in the AFL has changed. The AFL is now a big business. Play is less spontaneous and more structured. It is now more organised and measured. \u003cem\u003eFooty Grounds to Grandstands\u003c\/em\u003e examines the important link between play in the AFL and its communities  and explores how play and community have changed as the AFL has transformed into a multi-billion-dollar business. To do this  \u003cem\u003eFooty Grounds to Grandstands\u003c\/em\u003e draws on the ideas of theorists and scholars as well as the insights and reactions of the people who matter most – the fans.\u003c\/p\u003e","brand":"GINNINDERRA PRESS","offers":[{"title":"Default Title","offer_id":52583971848466,"sku":"9781760412487","price":27.99,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/3093\/4173\/files\/9781760412487.jpg?v=1785967786","url":"https:\/\/bargainbooks.com.au\/products\/9781760412487","provider":"Bargain Books Australia","version":"1.0","type":"link"}