{"product_id":"9781637421550","title":"Brand Naming","description":"\u003cp\u003eYou don't have a brand-whether it's for a company or a product-until you have a name.  The name is one of the first, longest lasting, and most important decisions in defining the identity of a company, product, or service. But set against a tidal wave of trademark applications, mortifying mistranslations, and disappearing dot-com availability, you won't find a good name by dumping out Scrabble tiles.  Brand Naming details best-practice methodologies, tactics, and advice from the world of professional naming. You'll learn:      What makes a good (and bad) name The step-by-step process professional namers use How to generate hundreds of name ideas The secrets of whittling the list down to a finalist   The most complete and detailed book about naming your brand, Brand Naming also includes insider anecdotes, tired trends, brand origin stories, and busted myths.  Whether you need a great name for a new company or product or just want to learn the secrets of professional word nerds, put down the thesaurus-not to mention Scrabble-and pick up Brand Naming.\u003c\/p\u003e","brand":"BUSINESS EXPERT PRESS","offers":[{"title":"Default Title","offer_id":51991662919954,"sku":"9781637421550","price":51.89,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/3093\/4173\/files\/9781637421550.jpg?v=1774732146","url":"https:\/\/bargainbooks.com.au\/products\/9781637421550","provider":"Bargain Books Australia","version":"1.0","type":"link"}