{"product_id":"9781493079575","title":"The Early Days of ESPN","description":"\u003cp\u003eThe tales of early ESPN people who gambled their careers while critics carped that \"all-sports television will never work\" are full of guile, luck, fear, fun, and unbridled optimism. As ESPN's founding executive producer, Peter Fox was privy to some spectacular professional efforts by a cadre of Connecticut locals who made the dream real. The first 300 days of the fledgling network were filled with mayhem, on-air gaffes, and the slowest instant replay in television. What started as a humble idea in the late spring of 1978 to capitalize on the brand-new mania for UConn men's basketball soon morphed into ESPN and a plan to begin airing a series of \"test broadcasts\" in the fall. This is the story of the early days at ESPN, told by one of its founders, and how a conversation over a couple of martinis in 1978 led to the creation of a broadcast juggernaut.\u003c\/p\u003e","brand":"LYONS PRESS","offers":[{"title":"Default Title","offer_id":51185463787794,"sku":"9781493079575","price":48.79,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/3093\/4173\/files\/9781493079575.jpg?v=1774735971","url":"https:\/\/bargainbooks.com.au\/products\/9781493079575","provider":"Bargain Books Australia","version":"1.0","type":"link"}