{"product_id":"9781036201098","title":"Principles of Marketing for a Digital Age 3\/e","description":"\u003cp\u003eUnlock the essential concepts, theories, and frameworks for marketing in the digital age with this award-winning textbook. Fully updated, it explores the skills needed to thrive as an ethical, socially-conscious marketer in today's ever-evolving digital landscape.    This third edition brings you:    * Brand-new case studies from global companies across a variety of industries, including Bang \u0026amp; Olufsen, Oatly, Tesla and Carrefour  * New and updated Sustainability Spotlight boxes, which align with the UN's Principles for Responsible Management Education (PRME) initiative  * Cutting-edge content covering the latest advancements in AI and its growing role in marketing strategies    Instructors have access to a comprehensive set of online resources, including a full Teaching Guide, as well as PowerPoints and Testbanks for each chapter.    Principles of Marketing for a Digital Age is your essential guide to marketing as part of an introductory marketing course at college or university.\u003c\/p\u003e","brand":"SAGE PUBLICATIONS LTD","offers":[{"title":"Default Title","offer_id":52243072581906,"sku":"9781036201098","price":125.28,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/3093\/4173\/files\/9781036201098.jpg?v=1777932354","url":"https:\/\/bargainbooks.com.au\/products\/9781036201098","provider":"Bargain Books Australia","version":"1.0","type":"link"}