{"product_id":"9780814731956","title":"Show Sold Separately","description":"\u003cp\u003e\u003cstrong\u003eHighlights the trailers, merchandising and cultural conversations that shape our experiences of film and television\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003eIt is virtually impossible to watch a movie or TV show without preconceived notions because of the hype that precedes them, while a host of media extensions guarantees them a life long past their air dates. An onslaught of information from print media, trailers, internet discussion, merchandising, podcasts, and guerilla marketing, we generally know something about upcoming movies and TV shows well before they are even released or aired. The extras, or “paratexts,” that surround viewing experiences are far from peripheral, shaping our understanding of them and informing our decisions about what to watch or not watch and even how to watch before we even sit down for a show.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cem\u003eShow Sold Separately\u003c\/em\u003e gives critical attention to this ubiquitous but often overlooked phenomenon, examining paratexts like DVD bonus materials for \u003cem\u003eThe Lord of the Rings\u003c\/em\u003e, spoilers for \u003cem\u003eLost\u003c\/em\u003e, the opening credits of \u003cem\u003eThe Simpsons\u003c\/em\u003e, \u003cem\u003eStar Wars\u003c\/em\u003e actions figures, press reviews for Friday Night Lights, the framing of \u003cem\u003eBatman Begins\u003c\/em\u003e, the videogame of \u003cem\u003eThe Thing\u003c\/em\u003e, and the trailers for \u003cem\u003eThe Sweet Hereafter\u003c\/em\u003e. Plucking these extra materials from the wings and giving them the spotlight they deserve, Jonathan Gray examines the world of film and television that exists before and after the show.\u003c\/p\u003e\u003cbr\u003e","brand":"NEW YORK UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":51789617463570,"sku":"9780814731956","price":56.22,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/3093\/4173\/files\/9780814731956.jpg?v=1774734424","url":"https:\/\/bargainbooks.com.au\/products\/9780814731956","provider":"Bargain Books Australia","version":"1.0","type":"link"}