{"product_id":"9780253202178","title":"A Theory of Semiotics","description":"\u003cp\u003e... the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris.\" -Journal of Aesthetics and Art Criticism  ... draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship... raises many fascinating questions.\" -Language in Society  ... a major contribution to the field of semiotic studies.\" -Robert Scholes, Journal of Aesthetics and Art Criticism  ... the most significant text on the subject published in the English language that I know of.\" -Arthur Asa Berger, Journal of Communication  Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs-communication and signification-and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.\u003c\/p\u003e","brand":"INDIANA UNIVERSITY PRESS","offers":[{"title":"Default Title","offer_id":52517210358034,"sku":"9780253202178","price":70.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0508\/3093\/4173\/files\/9780253202178.jpg?v=1784066777","url":"https:\/\/bargainbooks.com.au\/products\/9780253202178","provider":"Bargain Books Australia","version":"1.0","type":"link"}